The lecture by D&AD and Stuart Redford was also very enjoyable and informative. They reinforced a lot of what had been said in the previous lecture but added their own twist to this. There was a lot of talk about a certain 'spark' that made work stand out as brilliant from the 'quite good' work. We were also told to have an 'healthy disrespect' for current creatives and method of working by really pushing the boundaries. We can always be reigned in but having to push people to explore is difficult and a chore. Stuart Redford instructed us to show ideas that do the talking and if they don't then make them do it. I particularly liked the Redford Wallis brief for Hopkins Architects, which featured an ever folding business card to signify their recycling standing, and the Sixteen Palace Street project. The later of which speaks very much for itself through the images, as Stuart commented that ideas should.
I feel inspired and motivated by both of the student lecture sessions and am really glad I attended. The only issue I had was a statistic provided by Fergal Kilroy which showed that the average graduate from a creative degree took an average of two years to find a job. I knew things were bad for graduates at the present time but this statistic almost didn't strike me as a challenge but as a reason to break down and cry. I am definitely going to attempt a D&AD project for my next brief as we have he options too because I am simply terrified that I will not get a job and I don't want to have to follow up a back-up plan. It also seems that the digital briefs are the way to go, not only by the ay the entire world and the design industry are going but also due to what D&AD claimed that agencies and clients are looking for. I think this will be the best route for me to take in spite of my love of tactility.
(NB: The images shown are copyright of Redford Wallis and are in no way whatsoever my own.)
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